Brain Food

Many caregivers around the world are unware that simple interactions are crucial to their child’s long-term development.
Our campaign put tools directly into caregiver’s hands to encourage immediate interaction between them and their chid and to communicate that a healthy child is more than just the food they eat.

 

This is a concept campaign created for the Young Lion contest at Cannes, in 2016. We won the first place of the contest.

Year
2016
Agency
DigitasLbi
Client
UNICEF
Award
Grand Prix Young Cannes Lions International Festival of Creativity