{"id":785,"date":"2017-03-29T13:07:22","date_gmt":"2017-03-29T13:07:22","guid":{"rendered":"http:\/\/newnotio.fuelthemes.net\/quasar\/?page_id=318"},"modified":"2025-03-12T16:57:00","modified_gmt":"2025-03-12T15:57:00","slug":"about-us-creative-2","status":"publish","type":"page","link":"https:\/\/linabenmansour.fr\/?page_id=785","title":{"rendered":"About"},"content":{"rendered":"[vc_row thb_full_width=”true” thb_row_padding=”true” full_height=”true” content_placement=”middle” css=”.vc_custom_1704960163194{background: #2d3154 url(https:\/\/linabenmansour.fr\/wp-content\/uploads\/2018\/07\/about-1.jpg?id=1465) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column thb_color=”thb-light-column” el_class=”text-center”][vc_empty_space height=”300px”][vc_column_text]\n

About<\/h1>\n[\/vc_column_text][vc_empty_space height=”300px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” content_placement=”middle”][vc_column parallax=”content-moving-fade” width=”1\/2″][vc_tta_tabs active_section=”2″][vc_tta_section title=”English” tab_id=”1704906826761-83ca6285-03fb”][vc_column_text css=”.vc_custom_1741794786873{padding-top: 10% !important;padding-right: 15% !important;padding-bottom: 10% !important;padding-left: 15% !important;}”]Lina is a French Advertising Creative Lead & Art Director<\/em> with an eye for innovation and pixel perfection.<\/p>\n

After graduating from the LISAA School of Design in Paris, she started her career in 2009 as an Assistant Art Director. She has a background in Graphic Design Packaging and Print Advertising and she is currently working in Digital Advertising. Her first digital ad experience was in a Parisian start-up, Agence Et Si<\/em>, in 2010, as a Junior Art Director.<\/p>\n

Then Lina started to work at Publicis Groupe <\/em>in 2014, working primarily on a creative team for the Nissan account. Two years later she joined the Lost Boys Paris (Publicis Group) team, working on brands such as Essilor, Herm\u00e8s and Renault.<\/p>\n

Then she joined Publicis.Sapient \/Razorfish Paris<\/em> in a creative team as a Senior Art Director for La Banque Postale, L’Or\u00e9al, Essilor and Winamax.<\/p>\n

Today, Lina is currently working as a Freelancer for various french and global brands and agencies.<\/p>\n

Lina is passionate about exploring all that advertising spaces have to offer, from Print and Editorial Design to Commercial Films, from crafting Social Media Brand Content to developing innovative Experiences and Activations. Lina is also involved in Copywriting<\/em> and Content Strategy<\/em> for a variety of projects. Additionally, she regularly gives lectures<\/em>, workshops<\/em>, and masterclasses<\/em> to students in higher education institutions specializing in Communication, Advertising, and Graphic Design.<\/p>\n

Her mission is to ensure that each creation is visually impactful, while keeping the meaning and message at the heart of the concept.<\/p>\n

 <\/p>\n

Lina’s portfolio showcases a range of well-crafted campaigns for many brands. She has won multiple awards, including a Gold Lion at Cannes for \u201cBrainfood\u201d, a campaign for UNICEF.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Fran\u00e7ais” tab_id=”1704906826770-08b4b0a8-9d9d”][vc_column_text css=”.vc_custom_1741794398645{padding-top: 10% !important;padding-right: 15% !important;padding-bottom: 10% !important;padding-left: 15% !important;}”]Lina est Advertising Creative Lead & Directrice Artistique<\/em> actuellement sp\u00e9cialis\u00e9e dans la cr\u00e9ation de campagnes publicitaires 360<\/em> et de brand content<\/em>. Elle se passionne \u00e0 cr\u00e9er des concepts visuellement impactants qui font sens dans le contexte de notre soci\u00e9t\u00e9 actuelle.<\/p>\n

 <\/p>\n

Dipl\u00f4m\u00e9e d\u2019un master de l’Institut Sup\u00e9rieur des Arts Appliqu\u00e9s de Paris<\/em>, elle d\u00e9bute sa carri\u00e8re en 2009 en tant que Designer Graphique. Lina d\u00e9veloppe alors ses comp\u00e9tences en communication et design graphique dans les domaines du Print, Branding, Packaging, Campagnes 360, Brand Content, Social Media\u2026<\/p>\n

 <\/p>\n

Sa premi\u00e8re exp\u00e9rience en tant que Directrice Artistique date de 2010, chez l’Agence Et Si.<\/em><\/p>\n

C\u2019est ensuite en 2014 qu\u2019elle commencera \u00e0 travailler chez Publicis Groupe (DigitasLbi) <\/em>en team cr\u00e9atif principalement sur le compte Nissan.<\/p>\n

Deux ans plus tard, elle int\u00e8gre l’\u00e9quipe de Lost Boys Paris<\/em> (entit\u00e9 rattach\u00e9e \u00e0 Publicis Groupe) \u0153uvrant alors sur des marques telles qu’Essilor, Herm\u00e8s et Renault.<\/p>\n

Elle rejoindra ensuite l’agence Publicis Sapient \/ Razorfish France<\/em>, au sein d’un bin\u00f4me cr\u00e9atif en tant que Directrice Artistique Senior notamment pour La Banque Postale, L’Or\u00e9al, Essilor et Winamax.<\/p>\n

 <\/p>\n

Actuellement, Lina est en freelance pour diverses marques et agences en France et \u00e0 l’international. Elle se pla\u00eet \u00e0 explorer tout ce que les espaces publicitaires ont \u00e0 offrir : de la cr\u00e9ation Print<\/em> et Editorial<\/em>e aux Films Pub<\/em>, de la r\u00e9alisation de Brand Content<\/em> pour le Social Media<\/em> en passant par le d\u00e9veloppement d\u2019Exp\u00e9riences et d’Activations <\/em>innovantes.<\/p>\n

Lina travaille aujourd’hui \u00e9galement en Conception-R\u00e9daction<\/em> (Copywriting<\/em>) et Content Strategy <\/i>sur de nombreux sujets. Elle donne aussi r\u00e9guli\u00e8rement des conf\u00e9rences,<\/em> workshops<\/em> et masterclasses<\/em> \u00e0 des \u00e9tudiants en \u00e9cole sup\u00e9rieure de Communication, Publicit\u00e9 et Design Graphique.<\/p>\n

 <\/p>\n

Lina met un point d\u2019honneur \u00e0 ce que chaque r\u00e9alisation soit visuellement impactante, tout en gardant le sens et le message au c\u0153ur du concept.<\/p>\n

 <\/p>\n

Elle a remport\u00e9 de nombreux prix, notamment un Lion d\u2019Or au Festival International de la Cr\u00e9ativit\u00e9 \u00e0 Cannes pour le concept de la campagne \u201cBrainfood\u201c pour Unicef.[\/vc_column_text][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1532011256602{padding-top: 50% !important;padding-right: 20% !important;padding-bottom: 50% !important;padding-left: 20% !important;background-image: url(https:\/\/linabenmansour.fr\/wp-content\/uploads\/2018\/07\/c3b5c5c1d3b0c597ae8fd3d692253693.jpg?id=1357) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”]\t

\n\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” content_placement=”middle”][vc_column width=”1\/2″ css=”.vc_custom_1531839578625{padding-top: 50% !important;padding-right: 20% !important;padding-left: 20% !important;background-image: url(https:\/\/linabenmansour.fr\/wp-content\/uploads\/2018\/07\/83137f42640d91d22d6bd26001210f67.jpg?id=1362) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1490809635742{padding-top: 10% !important;padding-right: 15% !important;padding-bottom: 10% !important;padding-left: 15% !important;}”][vc_column_text]\n

Skills<\/h2>\n

Creative Conception
\nArt Direction
\nCreative Lead
\nAdvertising
\nContent Strategy
\nGraphic Design
\nCopywriting
\nIllustration
\nSkateboarding[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” content_placement=”middle”][vc_column width=”1\/2″ skrollr=”true” css=”.vc_custom_1531844676504{padding-right: 20% !important;padding-left: 20% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_text css=”.vc_custom_1741795005748{padding-top: 20% !important;}”]\n

Experience<\/h2>\n
\n
\n
\n

Oct 2020 \u2013 Present<\/strong>
\nFreelancer Senior Art Director<\/h4>\n

Creative Conception & Brand Strategy
\nArt Direction (Digital & Print)
\nCreative Lead 360
\nCopywriting (Fran\u00e7ais & English)
\nAdvertising Films
\nGraphic Design (Digital & Print)<\/p>\n

<\/h4>\n

Feb 2018 \u2013 Sept 2020<\/strong>
\nSenior Art Director at Publicis.Sapient \/ Razorfish France<\/span><\/h4>\n

Art Direction (Digital & Print)
\nCreative Conception & Strategy
\nAdvertising Films
\nGraphic Design (Digital & Print)
\nClients: L’Or\u00e9al, Essilor, Lotus, BNP Paribas…<\/strong><\/p>\n<\/div>\n<\/div>\n

\n

<\/h4>\n

Feb 2017 \u2013 Feb 2018<\/strong>
\nArt Director at\u00a0Lost Boys Paris<\/span><\/h4>\n

Art Direction (Print & Digital)
\nCreative Conception & Strategy
\nAdvertising Films
\nGraphic Design (Print & Digital)
\nClients: Herm\u00e8s, Renault, Essilor, Opline Prize…<\/strong><\/p>\n

<\/h4>\n

Mar 2014 \u2013 Jan 2018<\/strong>
\nArt Director at\u00a0DigitasLBi France<\/span><\/h4>\n

Art Direction (Print & Digital)
\nCreative Conception & Strategy
\nAdvertising Films
\nGraphic Design (Print & Digital)
\nClients: Nissan, Unicef, Renault, Dior…<\/strong><\/p>\n<\/div>\n<\/div>\n

<\/h4>\n
\n

Dec 2010 \u2013 Feb 2014<\/strong>
\nJunior Art Director\u00a0at\u00a0<\/span>Agence Et Si<\/span><\/h4>\n

Art Direction
\nGraphic Design (Print & Digital)
\nWeb Design \/ App Design
\nClients: Adidas, Florida Grapefruit, Sodastream, Centre Georges Pompidou…<\/strong><\/p>\n<\/div>\n

<\/h4>\n
\n

May 2009 \u2013 Oct 2009<\/strong>
\nGraphic Designer at\u00a0ADHOC Design<\/span><\/h4>\n

Packaging Graphic Design
\nPrint Advertising<\/p>\n<\/div>\n

<\/h2>\n

Education<\/h2>\n

2009 \u2013 2011
\n<\/span><\/span><\/strong>L’Institut Sup\u00e9rieur des Arts Appliqu\u00e9s – LISAA School of Design, Paris<\/b><\/span><\/span><\/h4>\n

<\/b>Master 2 – Masters Degree
\nDesign et communication visuelle digitale – Digital Art Direction
\n<\/span><\/span>
\n<\/b><\/span> <\/b><\/span><\/p>\n

2007\u00a0\u2013\u00a02009
\n<\/span><\/span><\/strong>L’Institut Sup\u00e9rieur des Arts Appliqu\u00e9s – LISAA School of Design, Paris<\/b><\/span><\/span><\/h4>\n

Licence – Bachelor
\nConception design graphique et audiovisuel – Conceptual Graphic Design
\n
\n<\/b><\/span><\/span><\/p>\n

2004\u00a0\u2013\u00a02007
\n<\/span><\/span><\/strong>Lyc\u00e9e Blanche de Castille, Versailles<\/b><\/span><\/span><\/h4>\n

Baccalaur\u00e9at – Baccalaureate
\nDesign et arts appliqu\u00e9s – Applied Arts and Design<\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1531844267293{padding-top: 10% !important;padding-right: 15% !important;padding-bottom: 10% !important;padding-left: 15% !important;background-color: #daefe6 !important;}”][vc_column_text]\n

Languages<\/h2>\n

French<\/strong>
\nEnglish<\/strong><\/h5>\n

Awards<\/h2>\n
\n
\n

Jan. 2020
\n<\/strong><\/span>Jeju International Drone Film Festival Award (South Korea)<\/h4>\n
RESTLESS – A film shot with a FPV racer cinewhoop drone and a GoPro 7.
\n(more info below)<\/h5>\n

June 2019<\/strong>
\n<\/span>GoPro Award (USA)<\/h4>\n
RESTLESS – A film shot with a FPV racer cinewhoop drone and a GoPro 7.
\nWhen you\u2019re passionnate about doing something and you feel in the right place, it feels like you enter a tunnel of fun and it\u2019s really hard to stop. I had the chance to work with 2 other passionate people, Longboard Dancing legend Lotfi Lamaali and drone pilot Fincky on this really fun film.<\/strong><\/h5>\n
<\/h5>\n

Oct. 2017<\/strong>
\n<\/span>Grand Prix Strat\u00e9gies Argent dans la cat\u00e9gorie Relation Client sur les R\u00e9seaux Sociaux \/ Gestion de Communaut\u00e9s<\/h4>\n
Micra x The Wheeler Dealers
\nA live activation presented by the infamous Wheeler Dealers duo right from the Nissan factory. It unabled Facebook users to personalize the new Micra live on social.<\/strong><\/h5>\n

May 2017
\n<\/strong><\/span>Gold Shorty Award – Automotive category<\/h4>\n
PewDiePie – My New Car II
\nA bold collaboration with a distinctive and popular storyteller to present key features of the new MICRA. A few months ago, we noticed that PewDiePie (the most popular Youtuber in the world with more than 50m subscribers) randomly used an old Nissan MICRA in one of his vlogs. The “MY NEW CAR” video had successfully reached 26 million views. So we seized this opportunity and proposed a partnership to PewDiePie to create a sequel of this first video. The result is an audacious, full of humour and authentic story presenting the new Nissan Micra in an offbeat way.<\/strong><\/h5>\n

June 2016
\n<\/strong><\/span>Cannes Young Lions Gold Award<\/h4>\n
Feed the Brain, Not Just The Belly
\nLions Health, the Festival and Awards that celebrate life-changing creativity in healthcare communications, and UNICEF, have announced the winner of the 2016 Young Lions Health Award. Eleanor Howe and Lina Benmansour of DigitasLBi, France, won with Unicef Brain Food. Their idea answered the brief innovatively, by using everyday objects to stimulate play, and providing creative ways for caregivers to interact with children.<\/strong><\/h5>\n

Oct. 2014
\n<\/span><\/strong>FWA Mobile of The Day<\/h4>\n
Nissan Juke Customization App
\nWant your Nissan Juke to reflect your personality? Mix, match, and make changes until you find your perfect fit. Add your signature style and give extra attitude to your drive with the NISSAN JUKE Design Studio.<\/strong><\/h5>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

[vc_row thb_full_width=”true” thb_row_padding=”true” full_height=”true” content_placement=”middle” css=”.vc_custom_1704960163194{background: #2d3154 url(https:\/\/linabenmansour.fr\/wp-content\/uploads\/2018\/07\/about-1.jpg?id=1465) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column thb_color=”thb-light-column” el_class=”text-center”][vc_empty_space height=”300px”][vc_column_text] About [\/vc_column_text][vc_empty_space height=”300px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” content_placement=”middle”][vc_column parallax=”content-moving-fade” width=”1\/2″][vc_tta_tabs active_section=”2″][vc_tta_section title=”English” tab_id=”1704906826761-83ca6285-03fb”][vc_column_text css=”.vc_custom_1741794786873{padding-top: 10% !important;padding-right: 15% !important;padding-bottom: 10% !important;padding-left: 15% !important;}”]Lina is a French Advertising Creative Lead & Art Director with an eye for innovation and pixel perfection.…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-785","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=\/wp\/v2\/pages\/785"}],"collection":[{"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=785"}],"version-history":[{"count":248,"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=\/wp\/v2\/pages\/785\/revisions"}],"predecessor-version":[{"id":2270,"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=\/wp\/v2\/pages\/785\/revisions\/2270"}],"wp:attachment":[{"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}