Lina est Advertising Creative Lead \/ Directrice Artistique, sp\u00e9cialis\u00e9e dans la cr\u00e9ation de campagnes publicitaires 360\u00b0 et de brand content. Elle se passionne pour la conception de concepts visuellement forts et porteurs de sens, en r\u00e9sonance avec les enjeux et tendances de notre soci\u00e9t\u00e9 contemporaine.<\/strong><\/p>\n <\/p>\n Dipl\u00f4m\u00e9e d\u2019un Master de l\u2019Institut Sup\u00e9rieur des Arts Appliqu\u00e9s de Paris<\/strong>, elle d\u00e9bute sa carri\u00e8re en 2009 en tant que Graphic Designer. Elle d\u00e9veloppe alors son expertise en communication visuelle et en design graphique \u00e0 travers des projets de Print, Branding, Packaging, campagnes 360\u00b0, Brand Content et Social Media.<\/p>\n Apr\u00e8s une premi\u00e8re exp\u00e9rience en tant que Directrice Artistique au sein d\u2019une start-up parisienne, elle rejoint le groupe Publicis (DigitasLBi) en 2014, o\u00f9 elle \u00e9volue au sein d\u2019un bin\u00f4me cr\u00e9atif, principalement sur le compte Nissan.<\/strong><\/p>\n Deux ans plus tard, elle int\u00e8gre Lost Boys Paris<\/strong> (Publicis Groupe) et travaille sur des marques telles qu\u2019Essilor, Herm\u00e8s et Renault.<\/p>\n Elle poursuit ensuite son parcours chez Publicis Sapient \/ Razorfish France<\/strong> en tant que Directrice Artistique Senior, au sein d\u2019un team cr\u00e9atif, notamment pour La Banque Postale, L\u2019Or\u00e9al, Essilor et Winamax.<\/p>\n <\/p>\n Aujourd\u2019hui en freelance, Lina accompagne diverses marques et agences en France comme \u00e0 l\u2019international. Elle se pla\u00eet \u00e0 explorer les multiples territoires d\u2019expression des marques : de la cr\u00e9ation Print et \u00e9ditoriale aux films publicitaires, en passant par la production de Brand Content pour les r\u00e9seaux sociaux, la conception d\u2019exp\u00e9riences \u00e9v\u00e9nementielles, ainsi que le d\u00e9veloppement d\u2019activations innovantes.<\/strong><\/p>\n Elle intervient \u00e9galement en Conception-R\u00e9daction <\/strong>et en Content Strategy<\/strong> sur de nombreux projets. En parall\u00e8le, elle anime r\u00e9guli\u00e8rement des conf\u00e9rences, workshops et masterclasses aupr\u00e8s d\u2019\u00e9tudiants en \u00e9coles sup\u00e9rieures de Communication, Publicit\u00e9 et Design Graphique.<\/strong><\/p>\n <\/p>\n Lina accorde une importance particuli\u00e8re \u00e0 l’impact visuel de chaque r\u00e9alisation, tout en veillant \u00e0 placer le sens et le message au c\u0153ur de chaque concept.<\/strong><\/p>\n <\/p>\n Son travail a \u00e9t\u00e9 r\u00e9compens\u00e9 par de nombreuses distinctions, dont un Lion d\u2019Or au Festival International de la Cr\u00e9ativit\u00e9 de Cannes<\/strong> pour le concept de la campagne \u00ab Brainfood \u00bb pour UNICEF.<\/p>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”English” tab_id=”1781112314761-bd7d4d52-677f”][vc_column_text css=”.vc_custom_1781112298353{padding-top: 10% !important;padding-right: 15% !important;padding-bottom: 10% !important;padding-left: 15% !important;}”]\n Lina is an Advertising Creative Lead \/ Art Director specializing in the creation of 360\u00b0 advertising campaigns and brand content. She is passionate about developing visually compelling, meaningful concepts that resonate with the challenges and dynamics of contemporary society.<\/strong><\/p>\n <\/p>\n Holding a Master\u2019s degree from the Institut Sup\u00e9rieur des Arts Appliqu\u00e9s in Paris<\/strong>, she began her career in 2009 as a Graphic Designer. During this time, she developed her expertise in visual communication and graphic design through projects spanning Print, Branding, Packaging, 360\u00b0 campaigns, Brand Content, and Social Media.<\/p>\n After an initial experience as an Art Director within a Paris-based start-up, she joined Publicis Groupe (DigitasLBi) in 2014, where she worked as part of a creative duo, primarily on the Nissan account.<\/strong><\/p>\n <\/p>\n Two years later, she joined Lost Boys Paris (Publicis Groupe), working on brands such as Essilor, Herm\u00e8s, and Renault.<\/p>\n She then continued her career at Publicis Sapient \/ Razorfish France<\/strong> as a Senior Art Director, collaborating within a creative team on projects for clients including La Banque Postale, L\u2019Or\u00e9al, Essilor, and Winamax.<\/p>\n <\/p>\n Today, as a freelance creative, Lina partners with brands and agencies across France and internationally. She enjoys exploring the many territories of brand expression, from print and editorial design to advertising films, brand content for social media, experiential and event-based concepts, as well as innovative activations.<\/strong><\/p>\n <\/p>\n She also works in Copywriting<\/strong> and Content Strategy<\/strong> across a wide range of projects. Alongside her professional practice, she regularly delivers lectures, workshops, and masterclasses for students<\/strong> in higher education programs focused on Communication, Advertising, and Graphic Design.<\/p>\n Lina places particular importance on the visual quality of every project while ensuring that meaning and messaging remain at the heart of every concept.<\/strong><\/p>\n <\/p>\n Her work has been recognized with numerous industry awards, including a Cannes Lions Gold Award<\/strong> for the concept behind UNICEF\u2019s \u201cBrainfood\u201d campaign.<\/p>\n[\/vc_column_text][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1532011256602{padding-top: 50% !important;padding-right: 20% !important;padding-bottom: 50% !important;padding-left: 20% !important;background-image: url(https:\/\/linabenmansour.fr\/wp-content\/uploads\/2018\/07\/c3b5c5c1d3b0c597ae8fd3d692253693.jpg?id=1357) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”]\t Creative Conception Creative Conception & Brand Strategy Art Direction (Digital & Print) Art Direction (Print & Digital) Art Direction (Print & Digital) Art Direction Packaging Graphic Design <\/b>Master 2 – Masters Degree Licence – Bachelor Baccalaur\u00e9at – Baccalaureate [vc_row thb_full_width=”true” thb_row_padding=”true” full_height=”true” content_placement=”middle” css=”.vc_custom_1704960163194{background: #2d3154 url(https:\/\/linabenmansour.fr\/wp-content\/uploads\/2018\/07\/about-1.jpg?id=1465) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column thb_color=”thb-light-column” el_class=”text-center”][vc_empty_space height=”300px”][vc_column_text] About [\/vc_column_text][vc_empty_space height=”300px”][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” content_placement=”middle”][vc_column parallax=”content-moving-fade” width=”1\/2″][vc_tta_tabs active_section=”1″][vc_tta_section title=”Fran\u00e7ais” tab_id=”1704906826770-08b4b0a8-9d9d”][vc_column_text css=”.vc_custom_1781168474837{padding-top: 10% !important;padding-right: 15% !important;padding-bottom: 10% !important;padding-left: 15% !important;}”] Lina est Advertising Creative Lead \/ Directrice Artistique, sp\u00e9cialis\u00e9e dans la cr\u00e9ation de campagnes publicitaires 360\u00b0 et…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-785","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=\/wp\/v2\/pages\/785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=785"}],"version-history":[{"count":255,"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=\/wp\/v2\/pages\/785\/revisions"}],"predecessor-version":[{"id":2335,"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=\/wp\/v2\/pages\/785\/revisions\/2335"}],"wp:attachment":[{"href":"https:\/\/linabenmansour.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Skills<\/h2>\n
\nArt Direction
\nCreative Direction
\nAdvertising
\nContent Strategy
\nGraphic Design
\nCopywriting
\nIllustration
\nSkateboarding[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_full_width=”true” thb_row_padding=”true” content_placement=”middle”][vc_column width=”1\/2″ skrollr=”true” css=”.vc_custom_1531844676504{padding-right: 20% !important;padding-left: 20% !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_text css=”.vc_custom_1781112597137{padding-top: 20% !important;}”]\nExperience<\/h2>\n
Oct 2020 \u2013 Present<\/strong>
\nFreelancer Senior Art Director<\/h4>\n
\nArt Direction (Digital & Print)
\n360 Creative Direction \/ Creative Lead
\nCopywriting (Fran\u00e7ais & English)
\nAdvertising Films
\nGraphic Design (Digital & Print)<\/p>\n<\/h4>\n
Feb 2018 \u2013 Sept 2020<\/strong>
\nSenior Art Director at Publicis.Sapient \/ Razorfish France<\/span><\/h4>\n
\nCreative Conception & Strategy
\nAdvertising Films
\nGraphic Design (Digital & Print)
\nClients: L’Or\u00e9al, Essilor, Lotus, BNP Paribas…<\/strong><\/p>\n<\/div>\n<\/div>\n<\/h4>\n
Feb 2017 \u2013 Feb 2018<\/strong>
\nArt Director at\u00a0Lost Boys Paris<\/span><\/h4>\n
\nCreative Conception & Strategy
\nAdvertising Films
\nGraphic Design (Print & Digital)
\nClients: Herm\u00e8s, Renault, Essilor, Opline Prize…<\/strong><\/p>\n<\/h4>\n
Mar 2014 \u2013 Jan 2018<\/strong>
\nArt Director at\u00a0DigitasLBi France<\/span><\/h4>\n
\nCreative Conception & Strategy
\nAdvertising Films
\nGraphic Design (Print & Digital)
\nClients: Nissan, Unicef, Renault, Dior…<\/strong><\/p>\n<\/div>\n<\/div>\n<\/h4>\n
Dec 2010 \u2013 Feb 2014<\/strong>
\nJunior Art Director\u00a0at\u00a0<\/span>Agence Et Si<\/span><\/h4>\n
\nGraphic Design (Print & Digital)
\nWeb Design \/ App Design
\nClients: Adidas, Florida Grapefruit, Sodastream, Centre Georges Pompidou…<\/strong><\/p>\n<\/div>\n<\/h4>\n
May 2009 \u2013 Oct 2009<\/strong>
\nGraphic Designer at\u00a0ADHOC Design<\/span><\/h4>\n
\nPrint Advertising<\/p>\n<\/div>\n<\/h2>\n
Education<\/h2>\n
2009 \u2013 2011
\n<\/span><\/span><\/strong>L’Institut Sup\u00e9rieur des Arts Appliqu\u00e9s – LISAA School of Design, Paris<\/b><\/span><\/span><\/h4>\n
\nDesign et communication visuelle digitale – Digital Art Direction
\n<\/span><\/span>
\n<\/b><\/span> <\/b><\/span><\/p>\n2007\u00a0\u2013\u00a02009
\n<\/span><\/span><\/strong>L’Institut Sup\u00e9rieur des Arts Appliqu\u00e9s – LISAA School of Design, Paris<\/b><\/span><\/span><\/h4>\n
\nConception design graphique et audiovisuel – Conceptual Graphic Design
\n
\n<\/b><\/span><\/span><\/p>\n2004\u00a0\u2013\u00a02007
\n<\/span><\/span><\/strong>Lyc\u00e9e Blanche de Castille, Versailles<\/b><\/span><\/span><\/h4>\n
\nDesign et arts appliqu\u00e9s – Applied Arts and Design<\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1531844267293{padding-top: 10% !important;padding-right: 15% !important;padding-bottom: 10% !important;padding-left: 15% !important;background-color: #daefe6 !important;}”][vc_column_text]\nLanguages<\/h2>\n
French<\/strong>
\nEnglish<\/strong><\/h5>\nAwards<\/h2>\n
Jan. 2020
\n<\/strong><\/span>Jeju International Drone Film Festival Award (South Korea)<\/h4>\nRESTLESS – A film shot with a FPV racer cinewhoop drone and a GoPro 7.
\n(more info below)<\/h5>\nJune 2019<\/strong>
\n<\/span>GoPro Award (USA)<\/h4>\nRESTLESS – A film shot with a FPV racer cinewhoop drone and a GoPro 7.
\nWhen you\u2019re passionnate about doing something and you feel in the right place, it feels like you enter a tunnel of fun and it\u2019s really hard to stop. I had the chance to work with 2 other passionate people, Longboard Dancing legend Lotfi Lamaali and drone pilot Fincky on this really fun film.<\/strong><\/h5>\n<\/h5>\n
Oct. 2017<\/strong>
\n<\/span>Grand Prix Strat\u00e9gies Argent dans la cat\u00e9gorie Relation Client sur les R\u00e9seaux Sociaux \/ Gestion de Communaut\u00e9s<\/h4>\nMicra x The Wheeler Dealers
\nA live activation presented by the infamous Wheeler Dealers duo right from the Nissan factory. It unabled Facebook users to personalize the new Micra live on social.<\/strong><\/h5>\nMay 2017
\n<\/strong><\/span>Gold Shorty Award – Automotive category<\/h4>\nPewDiePie – My New Car II
\nA bold collaboration with a distinctive and popular storyteller to present key features of the new MICRA. A few months ago, we noticed that PewDiePie (the most popular Youtuber in the world with more than 50m subscribers) randomly used an old Nissan MICRA in one of his vlogs. The “MY NEW CAR” video had successfully reached 26 million views. So we seized this opportunity and proposed a partnership to PewDiePie to create a sequel of this first video. The result is an audacious, full of humour and authentic story presenting the new Nissan Micra in an offbeat way.<\/strong><\/h5>\nJune 2016
\n<\/strong><\/span>Cannes Young Lions Gold Award<\/h4>\nFeed the Brain, Not Just The Belly
\nLions Health, the Festival and Awards that celebrate life-changing creativity in healthcare communications, and UNICEF, have announced the winner of the 2016 Young Lions Health Award. Eleanor Howe and Lina Benmansour of DigitasLBi, France, won with Unicef Brain Food. Their idea answered the brief innovatively, by using everyday objects to stimulate play, and providing creative ways for caregivers to interact with children.<\/strong><\/h5>\nOct. 2014
\n<\/span><\/strong>FWA Mobile of The Day<\/h4>\nNissan Juke Customization App
\nWant your Nissan Juke to reflect your personality? Mix, match, and make changes until you find your perfect fit. Add your signature style and give extra attitude to your drive with the NISSAN JUKE Design Studio.<\/strong><\/h5>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"