About

Lina Benmansour is a French concept-driven Art Director with an eye for innovation and pixel perfection.

After graduating from the LISAA School of Design in Paris,
Lina started her career in 2009 as an Assistant Art Director. She has a background in Graphic Design Packaging and Print Advertising and she’s currently working in Digital Advertising. She joined the Publicis Groupe in 2014, working primarily on the Nissan account. Two years later, Lina joined the Lost Boys Paris team, working on brands such as Essilor, Hermès and Renault. She’s currently working at Publicis.Sapient as a Senior Art Director for La Banque Postale, Essilor and L’Oréal.

Lina is passionate about exploring all that the print and digital spaces have to offer, from creating beautiful prints or adverstising films, to developing exciting social contents and activations. Her portfolio showcases a range of well-crafted campaigns for many brands. She’s won multiple awards, including a Gold Young Lion at Cannes for “Brainfood”, a campaign for UNICEF.

Skills

Art Direction
Creative Conception
Advertising
Graphic Design
Skateboarding

Experience

Feb 2018 – Present
Art Director at Publicis.Sapient

Art Direction (Digital & Print)
Creative Conception & Strategy
Advertising Films
Graphic Design (Digital & Print)
Clients: L’Oréal, Essilor, Lotus, BNP Paribas…

Feb 2017 – Feb 2018
Art Director at Lost Boys Paris

Art Direction (Print & Digital)
Creative Conception & Strategy
Advertising Films
Graphic Design (Print & Digital)
Clients: Hermès, Renault, Essilor, Opline Prize…

Mar 2014 – Jan 2018
Art Director at DigitasLBi France

Art Direction (Print & Digital)
Creative Conception & Strategy
Advertising Films
Graphic Design (Print & Digital)
Clients: Nissan, Unicef, Renault, Dior…

Dec 2010 – Feb 2014
Junior Art Director at Agence Et Si

Art Direction
Graphic Design (Print & Digital)
Web Design / App Design
Clients: Adidas, Florida Grapefruit, Sodastream, Centre Georges Pompidou…

May 2009 – Oct 2009
Graphic Designer at ADHOC Design

Packaging Graphic Design
Print Advertising

Education

2009 – 2010
L’Institut Supérieur des Arts Appliqués – LISAA School of Design, Paris

Master 2 – Masters Degree
Design et communication visuelle digitale – Digital Art Direction

2007 – 2009
L’Institut Supérieur des Arts Appliqués – LISAA School of Design, Paris

Licence – Bachelor
Conception design graphique et audiovisuel – Conceptual Graphic Design

2004 – 2007
Lycée Blanche de Castille, Versailles

Baccalauréat – Baccalaureate
Design et arts appliqués – Applied Arts and Design

Languages

French
English

Awards

June 2019
GoPro Award

Restless – A film shot with a FPV racer cinewhoop drone and a GoPro 7
When you’re passionnate about doing something and you feel in the right place, it feels like you enter a tunnel of fun and it’s really hard to stop. I had the chance to work with 2 other passionate people, Longboard Dancing legend Lotfi Lamaali and drone pilot Fincky on this really fun film.

Oct. 2017
Grand Prix Stratégies Argent dans la catégorie Relation Client sur les Réseaux Sociaux / Gestion de Communautés

Micra x The Wheeler Dealers
A live activation presented by the infamous Wheeler Dealers duo right from the Nissan factory. It unabled Facebook users to personalize the new Micra live on social.

May 2017
Gold Shorty Award – Automotive category

PewDiePie – My New Car II
A bold collaboration with a distinctive and popular storyteller to present key features of the new MICRA. A few months ago, we noticed that PewDiePie (the most popular Youtuber in the world with more than 50m subscribers) randomly used an old Nissan MICRA in one of his vlogs. The “MY NEW CAR” video had successfully reached 26 million views. So we seized this opportunity and proposed a partnership to PewDiePie to create a sequel of this first video. The result is an audacious, full of humour and authentic story presenting the new Nissan Micra in an offbeat way.

June 2016
Cannes Young Lions Gold Award

Feed the Brain, Not Just The Belly
Lions Health, the Festival and Awards that celebrate life-changing creativity in healthcare communications, and UNICEF, have announced the winner of the 2016 Young Lions Health Award. Eleanor Howe and Lina Benmansour of DigitasLBi, France, won with Unicef Brain Food. Their idea answered the brief innovatively, by using everyday objects to stimulate play, and providing creative ways for caregivers to interact with children.

Oct. 2014
FWA Mobile of The Day

Nissan Juke Customization App
Want your Nissan Juke to reflect your personality? Mix, match, and make changes until you find your perfect fit. Add your signature style and give extra attitude to your drive with the NISSAN JUKE Design Studio.