Drawn at First Sight

We partnered with British artist Stephen Wiltshire to showcase the memorability of the Nissan Micra’s new design.

This web film documents how artist Stephen Wiltshire, renowned for his detailed cityscape drawings from memory, managed to do drew every detail of the car to scale after seeing it for only 60 seconds. However, not with his habitual pen and paper, but in virtual reality using Google Tilt Brush, a tool he’d never used before.

The result is an artistic collaboration that tells the story of a talented artist mastering a new technology and an original work of art that shows off every detail of the Micra’s design.

Year
2017
Agency
DigitasLbi
Client
Nissan
Director
Anders Jedenfors & Torbjorn Martin
Production
Acne
Artist
Stephen Wiltshire