Eyes Will Not Tire

For Essilor’s lenses that protect against screen fatigue, we created a sports-ad inspired campaign to show that you can now increase your digital endurance and go even further in your digital passions, no matter how silly they may be.

This campaign has been broadcasted on TV in some EU countries, and on Essilor’s websites and social medias.

Year
2018
Agency
Lost Boys
Client
Essilor
Director
Jérome Langlade
Photographer
Raphaël Ouellet