A Taste for ALL

For Taste of Paris 2025, one of Paris’s most anticipated annual food festivals, the challenge was to bring Accor’s hospitality DNA to life through a tangible experience.

The result: A Taste for ALL, an immersive culinary destination at the Grand Palais, where ALL members could meet renowned chefs and discover the culinary excellence behind Accor’s most prestigious brands.

Inspired by Parisian architecture and bistro culture, the space blended Haussmannian elegance with contemporary French art de vivre, creating a unique setting for masterclasses, tastings, and culinary encounters.

The experience was supported by a content-first social strategy, launched through a teaser FOOH campaign and sustained by a stream of fast-turnaround content, chef-led recipes, influencer activations, and daily storytelling. An exclusive recipe book and curated takeaways ensured the experience lived on long after the festival ended.

Created Assets:

• Collaboration on Creative Strategy and Storytelling
• Art Direction for Key Visuals and Overall Look & Feel
• Content Strategy and Creative Direction for Social Media Activations
• Art Direction for the Recipe Book