ZooPark Beauval x Tour de France

For its first-ever participation in the Tour de France, ZooParc de Beauval set out to bring its brand promise, “Sensationnellement Animal”, to life beyond the park.

The creative challenge was to develop a cohesive content and experience strategy, translating Beauval’s brand promise into creative concepts and guidelines for social media storytelling and immersive activations across the Tour de France, before, during and after the race.

The result is  a playful, multisensory universe inspired by Beauval’s iconic wildlife. Bringing “Sensationnellement Animal” to life in its most literal sense, the caravan featured spectacular animal sculptures set within immersive miniature habitats, enhanced by tactile textures and authentic animal sounds.

At the Fan Parks, cycling met the animal kingdom through interactive speed challenges, playful quizzes and friendly mascot rivalries.

A tailored content strategy brought these experiences to social media, creating a cohesive narrative throughout the Tour and extending Beauval’s presence far beyond the roadside.

Brand Experience

• Multisensory caravan featuring animal sculptures, tactile textures and authentic sounds.
• Animal-inspired cycling challenges, quizzes and interactive Fan Park experiences.
• Team Panda vs. Team Golden Monkey: playful mascot rivalry and fan engagement.
• Branded giveaways and exclusive merchandise, including the iconic panda bucket hat.

Social Media & Brand Content

• Pre-Tour teasers, countdown and Tour de Beauval caravan reveal.
• Social contests featuring exclusive Golden Monkey cycling kits.
• Educational content linking cycling performance to animal behaviours.
• Behind-the-scenes footage of the caravan’s animal sculptures.
• Event highlights: caravan, Fan Park, fan interactions and giveaways.
• Team Panda vs. Team Golden Monkey social activations.
• Post-Tour highlights and recap.

Role & creative scope

• Creative strategy
• Brand content recommendations
• Experiential guidelines
  
  NB : Final production handled by the brand and its partners.