The Break Up

Inspired by the insight that #breakup and #single trend most in the weeks around Valentine’s Day, we created this funny and disruptive campaign for Nissan Electric Vehicles. The idea was simple: if breaking up is on people’s minds on Valentine’s Day, what better time to get people to think about ending their relationship with petrol?

The campaign was based on showing all the different techniques people use to break up with a partner, and was expressed through short videos, animated GIFs and e-cards. The campaign was a huge success, generating over 2.4 million views on YouTube, Facebook and Twitter in the two weeks either side of Valentine’s Day, as well as numerous press articles.