Transparency Has Never Been So Visible

Crizal are the latest anti-reflective lenses from Essilor, and even though they’re transparent, they have the opposite effect on the wearer: the absence of reflections makes it easier for people to be seen.

So, for the international launch we created a social, in-store and outdoor campaign focusing on this paradox with the line: Transparency has never been so visible.

YEAR
2018
Agency
Lost Boys
Client
Essilor
Photographer
Paul & Martin