WWF Social Media Identity

WWF France needed a new strong identity to make their content on social networks more impactful. A graphic system to categorize and highlight the different types of content offered on their platforms: informative content / educational content / conversion content.

The proposal is a graphic universe with an assortment of shapes taken from the famous Panda logo, accompanied by handwritten elements (doodles), large boxed texts, location tags and powerful iconography.
Each content category has a color code and an impactful and memorable look.

This new Social Media identity allows WWF France to have more coherent and visually recognizable contents.